Public Relations is probably the single most important aspect of a political campaign. Image is everything.
In 1960, the presidential debate between John F. Kennedy and Richard M. Nixon was the first ever to be televised. Those listening to it on the radio said Nixon won, but the 70-million who watched it on television said Kennedy won. Why? Because those viewers focused more on what they saw rather than what they heard. Nixon was a nervous speaker and Kennedy had a great appearance. Television had a significant impact on the outcome of the election.
Is social media about to become the “television” of the 2008 election?
This blog will discuss the impact social media and Web 2.0 are having on the 2008 election and what PR professionals and candidates are doing about it.